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Winter Meeting: Bringing the Antimicrobial Message to Market

February 4th, 2010
Adam Estelle, guest blogger

Adam Estelle, guest blogger

By Adam Estelle, Copper Development Association, Inc. Project Engineer, Materials Science

Adam Estelle received his bachelor’s degree in Materials Science and Engineering from the University of Arizona.  He joined the CDA in August of 2008 and works primarily on the Public Health Initiative promoting the antimicrobial properties of copper-based metals. 

Of all the exciting opportunities I’ve had with the Copper Development Association (CDA), the Annual Meeting is by far the most intriguing.  Industry giants from across the country gather every December to learn about emerging markets and get the latest news on copper’s role in applications ranging from plumbing to architecture to antimicrobial.  It’s quite inspiring to witness an industry come together as a whole and combine insight and experience to overcome collective challenges.

General 2During December’s meeting, I presented new opportunities brought about by the EPA registration of copper as an antimicrobial and summarized CDA activity in the supply chain.  Ever since the EPA registered copper as an antimicrobial, we’ve been working with members to:

  • strengthen awareness of the antimicrobial effort
  • provide information about the science behind the EPA registration
  • assist with new product development
  • bring copper products to market with health claims

Once product manufacturers understand the science behind the antimicrobial message, and the large socioeconomic burden of healthcare-associated infections, they see the potential for copper touch surfaces used in products like door knobs, work stations, hand rails and IV poles.  CDA then points them to our membership to help find a supplier of antimicrobial copper.  As the process evolves, more and more suppliers will register with the EPA so they can market their products with public health claims.  As stewards of the EPA registration, CDA also helps product manufacturers convey the antimicrobial message accurately and responsibly. 

From scientific studies to marketing support, CDA is proactive throughout every step of the exciting process.  The Winter Meeting was a great opportunity to show our membership how we’re helping the pieces come together.  Since December, we’ve received more and more phone calls and emails from fabricators and manufacturers who want to move to the next level. That’s great news, because it will generate business for CDA members and help foster this young market.

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